Target Market Process

Target markets are defined by specific property use and location.   Target marketing is a process of identifying probable investors and developers and their preferred market areas.   A marketing strategy is then developed around those specific potential buyers.

Target marketing is limited in scope but is more productive than broader types of marketing for unique properties because it is designed around specific purchaser preferences.

Our market focus is on university communities and student housing related developments. Our research and processes seek capable investors and sellers who are conscious of prime locations and market leading economics.